Telekom Fashion Fusion goes IFA

Fashion Fusion is a Deutsche Telekom program that aims to shape our digital society and the future by making the customer experience more complete, tangible, personal, sustainable and ever closer. Together with strong partners TFF encourages creative minds from fashion and technology to team up, engage and challenge the status quo with groundbreaking concepts around smart textiles. 

In times of digitization, technology is becoming more and more a part of our lives – including our virtual life. People create digital identities and design them with AR filters, digital collections and 3D make-up. Deutsche Telekom is shaping a digital society and driving digital lifestyle trends forward: digital fashion and AR filters are state-of-the-art.

IFA Berlin 2019: FACE YOUR FEELINGS BY USING AN AR FILTER

The immersive installation MOOD ENHANCER at IFA Berlin by digital creative Andy Picci is limited by walls, but thanks to mirrors, the space becomes as infinite as our emotions. Picci is a digital creative who examines the social impact of digitization. Together with Telekom Fashion Fusion, Picci shows how new technologies can shape the future of fashion and art.

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(First) Picture by anika