LUKSO introduces Øko Nomi – Phygital shirts on the Blockchain

Øko Nomi is a series of Phygital* garments registered on the LUKSO Blockchain.

The T-Shirt is enhanced via AR - by pointing an Instagram camera at the motive, the t-shirt’s design gets enhanced. “A new economy is emerging and is fuelled by digital assets merging with physical experiences, this economy enabled by blockchain technology and our ability to transact and share value across the globe”, says Marjorie Hernandez, founder at LUKSO. The Instagram artwork was created in collaboration with Berlin based digital fashion startup IVA and designer Assaf Reeb. Read more here.

“The elegant combination of blockchain and virtual fashion, demonstrated in LUKSO’s hybrid digital/physical garment, is a game changer. It is a first real life example of how these technologies can complement each other and deliver real value for brands ”, says Assaf Reeb, Co-Founder at IVA.

The initial Øko Nomi series entails 50 unique T-shirts. Users can claim the blockchain-based digital ownership of the garment online. The collection will be launched during the German Digital Days, at Silk Relations Lab (Chausseestr. 123, 10115 Berlin) Monday 13th 12am - 6pm.

* Phygital: convergence of physical and digital experiences or objects as a result of a virtualization process.